Merrell - Don’t leave your adventure in the summer

This campaign is a product of the Merrell creative team reaching out to student run ad agency, 42 Point Seven, to create their back to school campaign. After rounds of revision and having our own shoot day, we have created a campaign that fits the Merrell brand. This is the final iteration of the campaign set to release in stores and online July 14th.

Art Director: Junior at MSU Paige Coleman

This campaign was inspired by the adventures of the summer. Too often we decide that our experiences are seasonal. This also happens with our footwear but in my opinion… if it’s close toed it’s not seasonal.

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Merrell - Don’t leave your adventure in the summer

This campaign was inspired by the adventures of the summer. Too often we decide that our experiences are seasonal. This also happens with our footwear but in my opinion… if it’s close toed it’s not seasonal.

What does your Little Tree say about you?